The tourism of tomorrow will be different, whether we like it or not. What tourism can we create that matches the challenges of the future and establishes a positive balance for the traveller, host and place? And just as important: how do we shift in that direction, what do we need to see and do differently?

How can stories transform tourism? Stories teach us about genuine concepts regarding what is important for visitors as well as hosts. Chené Swart talks about this in this film.

The world and the tourism industry are rapidly changing, forcing us to adapt and reinvent ourselves. And meanwhile find the right ingredients for a new/better future for tourism.