Anna Pollock

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The tourism of tomorrow will be different, whether we like it or not. What tourism can we create that matches the challenges of the future and establishes a positive balance for the traveller, host and place? And just as important: how do we shift in that direction, what do we need to see and do differently?

Anna Pollock

Worldwide, there is a great deal of movement within the travel and hospitality sector. The digital revolution, the sharing economy and the huge growth in the number of travellers has led to significant changes in the sector. “But the operating system is not keeping up”, says British tourism expert Anna Pollock. Growth is accelerating at a huge pace but this is having a major impact on the earth...