Get going

For a year we, together with various partners, have thought about the transformative power of tourism for the visitor, occupant and destination. We have bundled the result of this co-creative thinking process into the magazine ‘Journey to tomorrow’.

Being aware, taking responsibility, connecting and collaborating: the four ingredients for making the transition from a tourist destination to a flourishing place and community. We explained that entrepreneurs are happy to make a contribution. The government is listening and trying to find out how to strengthen its role. And there are also people who are proud of their place, who offer hospitality...

Inspired by his participation in the Tourism Transforms project, Erik Hennes from Tourism Meetjesland created a core group in order to raise the issue of tourism of the future in the ‘Kreken’ area (a part of Meetjesland).

We must start thinking differently and involve the visitor, according to entrepreneurs. The visitor’s experience is key.